ScreenLaunch spices things up at American Film Market


ScreenLaunch spices things up at American Film Market


Sydney, Australia, 9 November 2013 Australian innovative film sales and distribution company, ScreenLaunch, today announced it is working with award-winning American indie filmmaker Christina Beck on financing a new US film Dig Me, a sex comedy and representing Beck’s first completed feature Perfection, a love story about society’s plastic surgery addiction.


The LA-set film Dig Me, in pre-production, is a retro-vibed modern-day romp about a woman and her younger magician husband who go to see a hillbilly sex therapist. The film plays with retro ideas about sex but in modern day, looking at people’s fascination with sexual experimentation – providing comedy about both the usual and the unusual antics. The film is written and directed by Christina Beck and will be produced by LA-based Australian Producer Diana Ward.


Beck also wrote and stars in Perfection, which has had recent success at film festivals in the US and further afield. It is a dark romantic comedy, an unlikely love story, about the absurd notion that people can only be loved if they are perfect. The film explores plastic surgery and self-injury along with the media’s idea of what beauty is – but with light humour. The short film version, SLICE was developed in Fox Searchlight’s New Director’s program and the script was nominated for the Best Screenplay by Independent Filmmakers Project (IFP). The short was also selected for IFP’s rough-cut lab and chosen to be IFP’s “Spotlight Screening”.

Beck said she is thrilled to be working with ScreenLaunch with the company’s fresh approach to selling and financing. “It’s great to have the opportunity to work with an innovative team from Down Under,” she said. “ScreenLaunch really impressed us with their open and honest feedback and their new take on things. Not only are they going to be selling Perfection but they also offer financing support and are going to help us develop and pre-sell Dig Me.


“Though two different worlds, both films offer funny and uplifting stories, which we hope will bring in strong audiences – and attention at AFM.”


ScreenLaunch CEO Ross Howden said he is expecting interest in the two films, which both should attract niche audiences.


“At ScreenLaunch we are attracted to films with universal niche audiences,” he said. “Dig Me plays to adults who appreciate the sexual humour and Perfection taps into the markets of addiction, surgery and self-harm – it’s a hopeful story which provides insight, along with comic relief, into what could otherwise be dark and untold stories.”


“It is clear from the AFM so far that we at ScreenLaunch will be building more relationships in the USA with filmmakers and the financiers.  We are really excited that this has happened organically,” he added.


Also amongst ScreenLaunch’s line-up for the AFM is Skin Deep – a drama about two young women discovering life in urban Sydney Australia, Safe Water – a new 3D surfing horror set in an Aussie coastal town, Survival Tactics – a hip hop urban drama which was recently selected for the 2013 Beijing International Film Festival, Johnny Ghosta thriller about a musician whose attempt to suppress her wild past comes back to haunt her and The Tunnel – which is still selling internationally despite being given away on the internet.


To view the trailer and for more information about Perfection, head to:


For more information on ScreenLaunch and the slate of films for the AFM visit




About ScreenLaunch

Screenlaunch focuses on innovative digital forms of sales, distribution and production.

Screenlaunch works with clients from concept to launch by assisting with digital strategies, finance, production and sales. They offer new methods of community distribution, streamlining revenue returns and maximising audience exposure. They also partner on co-productions seeking to take advantage of the new Australian tax incentives, including overseas production companies or companies interested in production and post-production in Australia.


Media Contact

Laura Douglas

US cell: (310) 883 4772

Australian office: +612 9492 1002


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